The one-stop shop for personal injury law firms for case acquisition.
A full review of your firm's marketing and intake process — every channel, handoff, and leak. From there we deliver a personalized step-by-step roadmap tailored to grow your personal injury firm and acquire more cases.
What we offer
| Crux Leads | Internal Marketing Team | Cheap Lead Providers | Marketing Agency | |
|---|---|---|---|---|
| Time to Launch | 5–7 Days | 4–6 Weeks | 7–14 Days | 2–4 Weeks |
| Customized Solution | ✓ | ✓ | ✗ | ✓ |
| Exclusive Leads | ✓ | ✓ | ✗ | ✓ |
| High-Intent Authenticated Leads | ✓ | ✓ | ✗ | ✓ |
| Pricing | Pay only for qualified leads | High salary, benefits and admin cost | Pay per lead | Monthly retainer + Performance |
| Other Cost | Nil | Ad spend on social media channels | Nil | Ad spend on social media channels |
Case studies
Real client conversations, invoices, and intake data — pulled straight from active engagements.
We first crossed paths at Heath Media — one of the leading paid ads agencies in the world, a Meta Megaphone partner, and one of only three such agencies globally. Managing ad spend across international markets with a primary focus on the USA, founded by Ben Heath, the most-followed paid ads creator on YouTube.
After Heath Media, Thomas joined Insider Group, founded by the founder of Client Up — one of the leading pay-per-lead companies in the industry. That experience gave him a direct look inside how elite PPL operations are run.
We recognised what we each brought to the table, combined forces, and launched CruxLeads two years ago.
Thomas led the creative operation at Heath Media, overseeing a design team producing thousands of ad creatives weekly — from statics to UGC — while optimising funnels and automations for clients. He then took that foundation into Insider Group, gaining hands-on exposure to the mechanics of pay-per-lead at scale. Creative production, funnel thinking, and PPL infrastructure in one operator.
Darragh managed seven-figure monthly ad spends across multiple verticals before narrowing his focus entirely to personal injury law. At Heath Media he was a team manager within the Meta department, training and managing elite advertisers. He brings deep experience across Google and Meta, and a strong conviction in performance-based models — and the role of AI in accelerating them — as the future of legal marketing.
Ruth brings over six years of experience in client success and account management, with a background spanning legal services and performance marketing. She joined CruxLeads to own the client relationship from onboarding through to ongoing delivery — ensuring law firm partners are supported, informed, and getting results. Ruth is known for her attention to detail and her ability to translate campaign data into clear, actionable insights for clients.
We work with one personal injury firm per state per practice area. Tell us where you operate and what you need — we'll respond within one business day with availability.